【案例解析-女孩們可以成為任何想成為的樣子】
【案例解析】
為了提醒年輕女孩“妳們可以成為任何妳想成為的樣子” Mattel創造了Never Before Barbie，一個訂製的限量版娃娃系列💁🏻。 這些娃娃基於六個從未被女性佔據的澳大利亞強烈角色，突出了全國各地領導職位缺乏性別多樣性，並讓年輕女孩在這些角色中演繹自己的夢想。
影片來源： https://vimeo.com/325588593
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